A mechanical engineer specialised in control systems with an Executive MBA HEC (Paris) and over 20 years experience in industry, management and entrepreneurship, Camila Amaya-Castro created Innov’Blue in 2016.

Her fields of expertise include:

  • Consulting and training
  • Individual support to business leaders

She offers a Global Vision and hands-on experience on sustainable innovation, and the challenges related to complexity and ecology, up to date with our current planetary challenges of finite resources and transformation.

Her fields of action cover:

  • A broad support service through constructive collaboration based on an approach that is deeply systemic and ethical
  • Delivering services both in France and abroad, in either English, French, Spanish or Dutch.



Systemic Innovation

Innovation strategies adapted to a changing world

As organisations today are struggling with increasing uncertainty caused by factors they don’t control, many seek to ensure continuity in a sustainable way. We help such organisations go a step further in innovation, more ‘deep’ and systemic. To help them become more comfortable with uncertainty (covid-19, climate change, etc.) to develop new opportunities and ensure their organisation’s future.

For who ? Accessible to anyone, we work with decision makers of such organisations and with consultants in this field. We support action-driven leaders.

We will help you better understand current complex challenges and explore its consequences and relationships in your industry and with innovation. Then we will look at the organisation’s vision and strategy, and support in developing and executing their implementation.


  • Improved organisational agility
  • Improved coherence of your organisation’s actions with its ambitions
  • New product opportunities, new jobs
  • A more sustainable value chain
  • Improved well-being among employees and with partners and other stakeholders
  • Improved understanding and use of local resources, local knowledge, local markets


We invite everyone to start with the 1-day Master Class, online or in-person.

“No problem can be solved from the same consciousness that created it” – Albert Einstein


Our Master Class is offered fully on-line

  • several group sessions
  • an online Q&A platform and
  • one personal session

Each Master Class can be followed up by a personal support of the participant in his/her realization process.


You can now sign-up to our 30 minutes on-line presentations.

  • We offer them in English and in French.
  • There are interactives
  • Registration is free 

“Such encounters generate a great depth of reflection and reasoning …” (feedback from our Master Class)


Learn more about the importance of our Master Class in our current turbulent times of Covid-19, now needed more than ever before (4 minutes). And see a short presentatino of the Master Class (1 minute).


Our offer

« Our aim is to work on the emergence of new solutions and achieve beyond what could have been imagined at the start.» (Camila Amaya-Castro in 2017)

Our strength lies in our threefold experience in strategy, transmission and operations. It is in the diversity and completeness of our offering that we see the ability to make the potential of your innovations a reality.


Defining your strategy

Our determination is to allow what has not been done before. Through our knowledge of organisations and new technologies and in making new connections, we will identify new opportunities, hopefully including in unexpected areas.

We apply a systemic and multidisciplinary approach – from diagnostics to business plan completion.



To do what has not been done before implies to do more than we could imagine at the start. Active and collective participation with surprisingly diverse stakeholders can result in exactly that, the emergence of change-driven, value-creating ideas.

We provide training and conferences in a variety of (related) topics, facilitate teams and can offer active change management support.



Taking action

It is as important to be innovative in finding new solutions as it is in executing them. When creative and change-driven ideas emerge, they can be hard to materialise – teams falling back on conventional methods, leading to conventional solutions. Or perhaps the experience or knowledge is limited, around new technologies, new business models or new organisational methods.
We offer operational support in the execution of your project. Our proven operational experience can make the difference.